When I thought about how footwear is advertised to children Clarks 'Magic Steps Shoes' came into my mind!. Being an 80's child myself I had these shoes and took pride in wearing them to school, everyone had them or wanted them as they came in a magical shoe box with a secret ket that you could insert into the heel of the shoe and and a picture would be revealed - They were amazing.
I also looked at the advert for the shoes and all the memories came flooding back to me, the advert is very fantasy based and it shows a girl who is trying to run away from the evil one but struggles - then the Magic Steps Shoes appear on her feet and she manages to escape. I believed I would be that person as a child seeing as I had the shoes, the narrative in the advert became so real to me.
Below are some images of the shoes and the advert.